Industry News

Laura Petro, VP of Brand and Fan Experience at Gotham FC, and Roberto Max Salas, Co-Founder and President of Young Hero, explain how a one-day relocation announcement became a multi-year media platform running to 2028.

Josh Williams, Director of Brand Experience, Coffee at The J.M. Smucker Company, and Yohan Daver, Group Creative Director at BBH USA, explain how Café Bustelo beat the World Cup's official sponsors without rights.

Michael Bowers, Chief Executive Officer at Gaucher & Associates, Inc., explains why grid capacity now determines where and how quickly enterprises can expand, and what leaders should check before choosing a site.

Orlando Alvarez, Chief Creative Officer at Publicidad Comercial MullenLowe, explains how he scores a campaign for cultural relevance while it is still a brief, before any media money is committed.

Cristian Andron, founder of Romanian GRC startup GovernX, on how basic security failures froze Romania's property market and why the public sector has almost no one who can fix them.

Natalie Halpern, Senior Director of Marketing for Advil at Haleon, shares the multi-signal discipline that shaped Advil's Rewriting Pain campaign, from consumer research through talent selection to measurement.

Taco Bell lost nearly 30 percent of a Saturday's traffic before a single lab test confirmed the source. Fast food's real supply-chain risk is the gap between accumulating evidence and certifying it.

FIFA is on track for a record $13 billion cycle and the two US broadcasters to roughly double their 2022 World Cup haul, but the spike is a 39-day pop-up. It's a stress test of whether scarce live attention can still command the prices the rest of television gave up trying to charge.

The network declined to cut to commercials during the new hydration breaks, a wager that guaranteed presence in a moment nobody looks away from is worth more than the impression pod it replaces. It's the clearest live test yet of a media currency shifting from who might be watching toward attention that cannot wander.

Joseph Mugare, Data Analyst at Colgate-Palmolive, argues that companies are invoking AI efficiency to justify workforce restructuring before anyone can cleanly attribute specific job cuts to specific AI capabilities.