Industry News

Every platform shift produces a wave of new job titles. The Marketing Engineer is one worth taking seriously, which is exactly why the org change has to come before the hire.

When your model provider becomes your competitor, the moat you thought you had turns out to be a feature they hadn't gotten around to building yet.

The 95-5 rule is the entire case for brand in B2B, and every pressure in 2026 is pushing marketers to ignore it.

LinkedIn's algorithmic shift toward authentic, expert-driven content just made that official. Now there is only one channel the platform is actively rewarding, and for B2B brands, that means leaning into people.

Allbirds pivoted to GPU leasing under the name NewBird AI, and the story is a case for why brand discipline outlasts every hype cycle.

Anthropic tripled its revenue in four months and overtook OpenAI without a single ad, proving trust is the growth engine enterprise buyers pay for.

With newsletters, websites, and podcasts manageable from one dashboard, Beehiiv has made owned media frictionless. The harder part was never the tech.

AI Overviews reduced click-through rates up to 61%, making brand authority the last remaining path to visibility where B2B buyers actually make decisions.

LinkedIn now ranks as the second most-cited domain across major AI search platforms, meaning AI systems regularly pull from employee posts and long-form articles to answer professional questions.

OpenAI’s acquisition of TBPN, a daily live tech talk show, signals that even the company building the tools behind today’s content ecosystem still has to buy trust instead of generating it.

OpenAI acquired TBPN, a live tech show averaging 70,000 viewers per episode and on track for $30 million in revenue this year. It's the latest in a string of smart-money bets on owned media.