Leadership

Bill Hobbib, Chief Marketing Officer at DemandScience, says the biggest obstacle to B2B measurement is often organizational structure, not technology or attribution tools.

Gayle Borst, Chief Operating Officer at Finexus, explains why AI fails in regulated lending not because models are weak but because compliance, auditability, and governance are treated as downstream review steps.

Guilherme de Marchi Retz of Heineken USA and Jim Curtis of LePub New York explain how a corporate training video format turned workplace soccer watching into a credible community participation program.

Polaris I/O's Chief Commercial Officer, Deb Kammer, on the power of never automating away human-led relationships in an AI-obsessed world.