TEST Four Seasons Builds Reliable Excellence By Resisting Shiny-Tool Adoption and Investing in Core Platforms
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TEST Four Seasons Builds Reliable Excellence By Resisting Shiny-Tool Adoption and Investing in Core Platforms
TEST Four Seasons Builds Reliable Excellence By Resisting Shiny-Tool Adoption and Investing in Core Platforms
TEST Why Every Company Needs to Become a Publisher or Disappear From the Conversation
TEST Why Every Company Needs to Become a Publisher or Disappear From the Conversation
TEST Microsoft Stapled a Legal AI Agent Inside Word. Harvey's $11 Billion Bet Just Got a Lot More Expensive.
TEST Microsoft Stapled a Legal AI Agent Inside Word. Harvey's $11 Billion Bet Just Got a Lot More Expensive.
Your engineering team is talking about OpenClaw, NanoClaw, and Tank OS. Here's what all of it actually means, and why you should care.
Fred again.. asked fans to cover their phone cameras at every USB002 show. Then he shared photos and videos with them through Dropbox.
Trade media is collapsing. Google referral traffic is in freefall. And a new class of companies is responding by doing something that would have seemed absurd five years ago: becoming publishers themselves.
The $32 billion fintech company does not want a content marketer. It wants a media builder.
Harvey raised at $11 billion on the promise that legal AI is its own platform, and then Microsoft bundled the same capability into a $30 Word subscription.
OpenAI released GPT-5.5 this morning. Greg Brockman called it a step toward "more agentic and intuitive computing". And for brand leaders, the question isn't "should we adopt AI" anymore.
Recently, I wrote about LinkedIn's algorithmic shift away from company pages and why employee voices had become the primary distribution layer for B2B brands.
An expense management company that makes you laugh, makes you smarter, and makes your finance team faster shouldn't work in B2B, but Ramp proves it does.
For years, B2B creator partnerships lived in the brand budget and died on soft metrics, now they're being measured against pipeline, revenue attribution, and customer acquisition cost.
Three days. One board resignation, one product launch, and a 7% stock drop. What happened to Figma this week is a brand strategy story.
TEST LinkedIn's Algorithm Killed Company Pages. Employees Are The Distribution Now.
LinkedIn's algorithmic shift toward authentic, expert-driven content just made that official. Now there is only one channel the platform is actively rewarding, and for B2B brands, that means leaning into people.
TEST Allbirds Shoes is Now an AI Company
Allbirds pivoted to GPU leasing under the name NewBird AI, and the story is a case for why brand discipline outlasts every hype cycle.
TEST Profound Is Betting $96M That Marketing Engineer Is the Next Big Role. Are Orgs Ready to Absorb One?
Every platform shift produces a wave of new job titles. The Marketing Engineer is one worth taking seriously, which is exactly why the org change has to come before the hire.
TEST Lovable Built $400M in ARR on Someone Else's Model. Anthropic Just Made Their Move.
When your model provider becomes your competitor, the moat you thought you had turns out to be a feature they hadn't gotten around to building yet.
Anthropic tripled its revenue in four months and overtook OpenAI without a single ad, proving trust is the growth engine enterprise buyers pay for.
With newsletters, websites, and podcasts manageable from one dashboard, Beehiiv has made owned media frictionless. The harder part was never the tech.
AI Overviews reduced click-through rates up to 61%, making brand authority the last remaining path to visibility where B2B buyers actually make decisions.
Bruce Canales, Manager of Marketing Technology at Four Seasons Hotels and Resorts, cautions that although AI can offset production costs, it must not compromise a brand's original voice.
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.
Zoom's CMO assembled a cross-functional war room to control how AI describes the company. The data behind that decision applies to every brand reading this.
B2B content distribution has become an arbitrage industry where someone takes a margin at every layer, and most marketers cannot audit where their dollars actually land.
For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.
TEST The Brands That Act Like Publishers Are Going to Win AI Search. Here's the Data.
We have been saying it for months: the way people find information is changing, and the companies best built to win are the ones that publish like media companies.
TEST Why I Launched My Own Newsroom: A Letter From The Editor-In-Chief
This publication will cover marketing, growth, GTM, and brand as it's actually evolving. Not the version that looks good in a recap deck, but what's really shifting, why it matters, and what to do about it.
TEST B2B Buyers Choose Their Shortlist Before the First Call and Only Brand Gets You on It
The game is mostly over before your sales team knows it started, and brand is the only asset that travels into the rooms where shortlists get built.
TEST The Media Buying Spree Was Never About Media
When billionaires start buying the same asset class at the same time, it's worth asking what they see. The answer isn't content.
Semrush research showed that 20% of ChatGPT's referral traffic fed back into Google, exposing a discovery loop that rewarded B2B brands visible in both layers.
Anthropic and OpenAI both shipped cybersecurity models this week, and the contrast in how they did it is the most revealing brand positioning moment of the year.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
EmDash is the first CMS built around the idea that AI agents are an audience worth charging. For owned media, that changes everything.
SpaceX announced tonight that it has an agreement to either acquire Cursor, the AI coding startup, for $60 billion later this year, or pay $10 billion for their partnership work together.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
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TEST 56% of B2B Marketers Can't Prove Content ROI. The Industry Kept Spending Anyway. That's Over.
