Strategy & Growth

Matt Kiger, Chief Revenue Officer of Local Media at Townsquare Media, explains how sellers turn conflicting data into sharper questions and more useful buyer conversations.

Svetlana Stotskaya, global marketing and strategy leader, on why repeat purchase, referral and frequency data read a brand's health earlier than acquisition metrics.

Todd Hassenfelt, Chief Decision Officer at Firstmovr, on why competitive signals die below the C-suite and how tiered decision rights let teams act before threats land.

Eulin Goh, former Head of Research & Insight at British Airways, on why customer tenure decides how specific a personalized offer can safely get.

Dionathan dos Santos, Senior Analyst for Market Intelligence at Avison Young, on the questions that turn free government datasets into commercial real estate deals.

Brent Lukowski of Unilever and Food Network host Jeff Mauro on how occasion data pointed Hellmann's at the sandwich and what a 50-state vote returns.

Tracey Brader, Chief Strategy and Innovation Officer at Remedy Edge UK, explains the timing discipline pharma marketing has to build around the moments a prescriber's circumstances change.

Aleisia Gibson Wright, Founder and President of GW Health Agency, walks through how enterprise pharma brands are using the FDA's rulemaking window to model channel alternatives before the rule is finalized.

Saul Cooperstein, CRO of inKind, on how useful intelligence prepares judgment under uncertainty.

Sport has outgrown the sponsorship line item, and the brands winning at it contribute expertise and conviction instead of buying visibility they cannot forecast.

Lucrum Partners CEO Brian Shea on why revenue teams misdiagnose weak growth as a demand problem when the real failure is organizational sensing.

Todd Kaplan, CMO for North America at The Kraft Heinz Company, explains how the "Marketing That Happens" framework turns cross-functional discipline into brand-building at internet speed.

Edan Gottlib, CRO, on how outliers, price hikes, and contract ramps can distort expansion numbers at the board level.

Sanjyog Dowerah, Manager of Social Intelligence at PepsiCo, on how social listening moves from background noise to dollar volume.

Ribeye CGO Jennifer Scilabro argues that local media's revenue problem lives in the gap between what sellers do and what their systems let them do.

With two 45-minute halves and a single traditional break, the tournament prices its scarce in-game inventory like a luxury good. The lesson for every advertiser that is not a global giant is to buy the shoulders, the scatter market, and the seams instead.

Kevin Donahue, Senior Director of Thought Leadership and Global Editorial Operations at Protiviti, on the editorial model that turns fast-moving market signals into board-ready research before the conversation moves on.

Tom Sly, Managing Partner at Media Inno, on the infrastructure project that turns every linear ad break into a precision selling opportunity.

Polaris I/O's Joseph Hayes, Chief Commercial Officer, on why media's real edge moved upstream from who's watching to who's about to spend.