Strategy & Growth

Ribeye CGO Jennifer Scilabro argues that local media's revenue problem lives in the gap between what sellers do and what their systems let them do.

With two 45-minute halves and a single traditional break, the tournament prices its scarce in-game inventory like a luxury good. The lesson for every advertiser that is not a global giant is to buy the shoulders, the scatter market, and the seams instead.

Kevin Donahue, Senior Director of Thought Leadership and Global Editorial Operations at Protiviti, on the editorial model that turns fast-moving market signals into board-ready research before the conversation moves on.

Tom Sly, Managing Partner at Media Inno, on the infrastructure project that turns every linear ad break into a precision selling opportunity.

Polaris I/O's Joseph Hayes, Chief Commercial Officer, on why media's real edge moved upstream from who's watching to who's about to spend.