Strategy & Growth

Bruce Canales, Manager of Marketing Technology at Four Seasons Hotels and Resorts, cautions that although AI can offset production costs, it must not compromise a brand's original voice.

The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.

Zoom's CMO assembled a cross-functional war room to control how AI describes the company. The data behind that decision applies to every brand reading this.

B2B content distribution has become an arbitrage industry where someone takes a margin at every layer, and most marketers cannot audit where their dollars actually land.

For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.

We have been saying it for months: the way people find information is changing, and the companies best built to win are the ones that publish like media companies.

This publication will cover marketing, growth, GTM, and brand as it's actually evolving. Not the version that looks good in a recap deck, but what's really shifting, why it matters, and what to do about it.

The game is mostly over before your sales team knows it started, and brand is the only asset that travels into the rooms where shortlists get built.

When billionaires start buying the same asset class at the same time, it's worth asking what they see. The answer isn't content.

B2B influencer marketing has a structural problem. The budgets are growing, the voices that matter have options, and most brands are still negotiating like neither of those things is true.

The gated whitepaper model broke because AI can't crawl it, buyers won't tolerate it, and the leads it produced were never that good.